{"product_id":"matthiola-incana-mammoth-excelsior-column-stock-white-christmas-seeds","title":"Column Stock White Christmas - 100 seeds (Matthiola incana Mammouth Excelsior)","description":"\u003ch2 data-start=\"129\" data-end=\"210\"\u003eColumn Stock ‘White Christmas’ – Seeds (Matthiola incana Mammouth Excelsior)\u003c\/h2\u003e\n\u003cp data-start=\"212\" data-end=\"645\"\u003eColumn Stock ‘White Christmas’ (\u003cem data-start=\"244\" data-end=\"281\"\u003eMatthiola incana Mammouth Excelsior\u003c\/em\u003e) is a striking annual known for its tall, columnar spikes of fragrant, pure white flowers. Blooming from late spring to early summer, it adds elegance and vertical interest to borders, beds, and cottage gardens. Easy to grow and long-lasting, this variety is perfect for cut flowers, attracting pollinators while filling your garden with a delightful fragrance.\u003c\/p\u003e\n\u003ch3 data-start=\"647\" data-end=\"679\"\u003eWhy Grow \"White Christmas\"\u003c\/h3\u003e\n\u003cul data-start=\"680\" data-end=\"893\"\u003e\n\u003cli data-start=\"680\" data-end=\"739\"\u003e\n\u003cp data-start=\"682\" data-end=\"739\"\u003eTall, columnar spikes with pure white, fragrant flowers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"798\"\u003e\n\u003cp data-start=\"742\" data-end=\"798\"\u003eLong flowering season from late spring to early summer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"799\" data-end=\"835\"\u003e\n\u003cp data-start=\"801\" data-end=\"835\"\u003eEasy-to-grow and low-maintenance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"836\" data-end=\"893\"\u003e\n\u003cp data-start=\"838\" data-end=\"893\"\u003eIdeal for cut flowers and pollinator-friendly gardens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"895\" data-end=\"913\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"914\" data-end=\"1131\"\u003e\n\u003cli data-start=\"914\" data-end=\"970\"\u003e\n\u003cp data-start=\"916\" data-end=\"970\"\u003eType: Annual (\u003cem data-start=\"930\" data-end=\"967\"\u003eMatthiola incana Mammouth Excelsior\u003c\/em\u003e)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"971\" data-end=\"991\"\u003e\n\u003cp data-start=\"973\" data-end=\"991\"\u003eHeight: 60–80 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"992\" data-end=\"1034\"\u003e\n\u003cp data-start=\"994\" data-end=\"1034\"\u003eFlowering: Late spring to early summer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1035\" data-end=\"1057\"\u003e\n\u003cp data-start=\"1037\" data-end=\"1057\"\u003ePosition: Full sun\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1058\" data-end=\"1131\"\u003e\n\u003cp data-start=\"1060\" data-end=\"1131\"\u003eUses: Borders, beds, cottage gardens, cut flowers, pollinator gardens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1133\" data-end=\"1148\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul data-start=\"1149\" data-end=\"1305\"\u003e\n\u003cli data-start=\"1149\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1151\" data-end=\"1190\"\u003eVertical interest in borders and beds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1191\" data-end=\"1227\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1227\"\u003eCottage-style and formal gardens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1228\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1230\" data-end=\"1265\"\u003eFragrant cut flowers for bouquets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1305\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1305\"\u003ePollinator-friendly garden planting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1307\" data-end=\"1329\"\u003eSowing \u0026amp; Growing\u003c\/h3\u003e\n\u003cul data-start=\"1330\" data-end=\"1585\"\u003e\n\u003cli data-start=\"1330\" data-end=\"1377\"\u003e\n\u003cp data-start=\"1332\" data-end=\"1377\"\u003eSow indoors: January–March in trays or pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1378\" data-end=\"1424\"\u003e\n\u003cp data-start=\"1380\" data-end=\"1424\"\u003eSow outdoors: March–April directly in soil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1425\" data-end=\"1462\"\u003e\n\u003cp data-start=\"1427\" data-end=\"1462\"\u003eGermination: 7–14 days at 15–20°C\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1463\" data-end=\"1496\"\u003e\n\u003cp data-start=\"1465\" data-end=\"1496\"\u003eThin seedlings 20–25 cm apart\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1547\"\u003e\n\u003cp data-start=\"1499\" data-end=\"1547\"\u003ePrefers well-drained, fertile soil in full sun\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1548\" data-end=\"1585\"\u003e\n\u003cp data-start=\"1550\" data-end=\"1585\"\u003eDeadhead to encourage more blooms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Happy Green Shop","offers":[{"title":"Default Title","offer_id":51483382350162,"sku":"7072 - Stock White","price":1.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/1896\/9426\/files\/7072.webp?v=1757420937","url":"https:\/\/happygreenshop.co.uk\/products\/matthiola-incana-mammoth-excelsior-column-stock-white-christmas-seeds","provider":"Happy Green Shop","version":"1.0","type":"link"}